Picture of the day – Kawaii

Kawaii is a Japanese phenomenon to describe all cute things. The word literally means adorable, precious, lovable, or innocent. It emerged in 1970 as a form of writing that high school girls did. Writing cute words and drawing hearts and stars and smily faces but as it was hard to read it was band in many school. Then magazines started to use them in their packages and advertisements.  After this came cute characters such as hello kitty. Everywhere in Japan has become cute from planes, credit cards and household items and even fashion items.

The Kawaii phenomenon has spread through out the country even as far as Russia.

Pictures via weheartit


  1. nice

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